The new branding strategy of Coca Cola - RTNX

 

Nature



The Coca Cola Company is well known for selling carbonated beverages for hundreds of years. After the coke boycott attitude of Cristiano Ronaldo the company has made some strategy changes to overcome the problem. Here are the new strategies of The Coca Cola Company:


1) Using the name Coke in Coca Cola

2) Sponsoring in FIFA 2022    

3) Bringing back their 1950s taste again

4) Growing Coke Studio in top coke-selling countries

5) Adding recycle motive on their products

6) Creating various flavors focusing on health

7) Creating Coca Cola energy drink


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